![]() After all, the information about the products or services are usually fed into a single, joint database. ![]() This can play a role for companies that have separated their B2C and B2B areas into two different shops. In turn, the combining of duplicate entries leads to better local rankings.Īnd when it comes to developing online shops, duplicate content should be avoided. ![]() More than one Google My Business entry per company leads, in certain circumstances, to losses in the local rankings. In the area of local searches, too, content that appears several times can lead to problems. Duplicate content with local searches and online shopsĭuplicate content not only plays a role in organic Web searches. This is because Google and others do not pick up enough positive signals in terms of quality, the added value for the user or the uniqueness of the content. All in all: too much content on a website which appears in a similar or in the exact same way on other websites could negatively influence the search engine ranking. If Google suspects a conscious action behind the duplicate content, however, with the aim to increase the website’s visibility through an increased amount of content, it may be the case that the website in question does not appear at all or only at the very bottom of the search results list. However, it is recommended anyway to not confuse the user with more or less identical text in various sections – instead, each section on your own website should be filled with unique content. When it comes to internal duplicate content in text form, such as two pages which are the same on a website, Google simply chooses one of the pages and displays this one in the search results – so, just one of the pages is blended out, punishing the non-displayed website as a result. Search engines like Google recognise such doubled content and ignores it, with the aim of preventing the same text appearing several times in the search results. The same content, for instance, may also occur in a YouTube video and a blog article however, this is not considered duplicate content by Google. Also in the case of content collaborations, external duplicates can appear, such as when other sites contain the same references (press releases, agency news, etc.). Or when a competitor takes content from a website and places it on their website in the same or a similar form. The solution: with the help of an XML sitemap, certain individual pages can be indexed for Google, while all the others can be ignored.Įxternal duplicate content can occur, for instance, when the same content is used on the various country versions of a website. with or without “Many webmasters simply copy content from various areas of the website, as this content is also ideal for the different subcategories. ![]() When a website can be accessed via various URLs (e.g. Internal duplicate content is usually coincidental. There are two forms of duplicate content: internal and external. Duplicate content is content which repeats, or that is very similar, on the same or different websites. ![]()
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